I used to spend Sunday nights staring at a blank content calendar.
Last month I ran my whole marketing week through Claude instead. Not to post more. To stop guessing.
Here's the setup:
1. Research first. Before writing anything, I pull the posts already breaking out in my niche and look at why they worked.
2. Context, not prompts. My voice, my offer and my audience live in one place, so every draft starts knowing who I am.
3. One idea, many shapes. One long video becomes this post, a short script, a thread and a newsletter.
The surprise: the writing got better when I gave the AI less freedom and more context.
If content feels like a second job, start with step 1. What's working in your niche right now?