Vanessa Lau × Poppy AI: I Rebranded My Instagram in 7 Days. Here Is My System

Cover your bio. Look at your last 12 posts. Would a stranger know who you're for? I couldn't answer that about mine.

01

My feed was confusing.

This was me a few weeks ago. Your feed is your portfolio. Brands, customers and new followers judge it in 3 seconds. Mine didn't pass that test, so they scrolled on, and the brand deals went to someone else.

02

I loved these creators, but I couldn't see what they did.

I had saved their posts for months. I still couldn't name the central theme, the repeatable format or the hook pattern that made them work.

03

AI made everything sound like a punchline.

I had tried prompting scripts before. They came back gimmicky, salesy and nothing like me, so I went back to writing from scratch. That changed the day I gave the AI my whole context.

04

I posted, but it was random.

Every post stood alone. No series, no format I could repeat every week, nothing that added up to one clear account.

05

I was creatively exhausted.

Some days I had nothing. No ideas, no angle, no energy to go hunting for either. If that's you right now, keep reading.

06

So I built a system instead of guessing.

I rebuilt my whole content strategy in 7 days. The video shows every step. Poppy is where I run it, and where you can run yours.

My system, step by step

Feed Poppy everything. Then it becomes an absolute beast.

These are the same four moves I make in the masterclass. My template has the board and the prompts ready, so you start exactly where I started.

Board / Your context + chats on one canvas

A Poppy board with a creator's content, a course, and chats brainstorming hooks and a script

Step 1. Your accounts, your goals and your notes on one board.Real Poppy screen

Get My System for $1

7-day Poppy trial for $1 · my Content Strategy template included · cancel any time

Who I made this for

Wherever your Instagram is right now, start here.

My system works the same whether you have 400 followers or 400,000. Poppy just changes how fast you get through the 7 days.

🪞

You've changed, your feed hasn't

That was me. Audit your profile, lock the audience you want now, pick your pillars, and post the first thing that finally looks like you.

🌿

You want brand deals

Sponsors judge your feed in 3 seconds. I learned that the hard way. Make it obvious who you're for, build series with stakes and formats you can repeat weekly, and let your feed do the pitching.

💼

You sell on Instagram

Content is how people find your business, not your whole job. Document what you're already doing, script it in your voice, and plan a month in one sitting.

Don't just take my word for it

What other creators say after using Poppy.

Results vary. These are individual creators' experiences, not a promise of yours.

For everyone who watched my masterclass

Everything you need to get started.

Here is everything I used, ready for you.

Less guessing. Less staring at a blank caption. A feed a stranger understands in 3 seconds. That's what this gave me.

7-day Poppy trial for $1Full access to Poppy for a week, on the same plan every creator uses, subject to the plan's monthly credits.
My Content Strategy templateThe Poppy board from my video, with my prompts for the audience avatar, the content pillars and the content operating guideline. You duplicate it into your own workspace.
Poppy's research, ideation and writing toolsThe brand voice card, creator research with outliers, content breakdowns, hooks and scripts in your voice, mind maps and boards. Everything I use in the video, for Instagram and YouTube both.
An onboarding session with a Poppy content expertBook a live group onboarding call from inside your account and set Poppy up around your account.

Start your 7-day trial

^$1

for 7 days of Poppy, plus my whole system.

Get My System for $1

Secure checkout by Stripe · Apple Pay on iPhone

A few good questions

Before you get started.

You pay $1 today and get 7 days of full Poppy access. On day 7 your subscription continues at $399 a year ($33 a month, billed annually) unless you cancel before then. The exact terms are shown again on the checkout page before you pay.

Yes. Cancel from your account's billing settings any time before your trial ends and the annual charge never happens. Once it is charged, that payment is non-refundable.

Poppy is a visual AI workspace for creators. You drop in Instagram and YouTube accounts, posts, documents and notes, and Poppy researches, analyzes and writes with all of it in context: your brand voice, creator research, content breakdowns, hooks, scripts and mind maps, in your own voice. It's the tool I use on screen for the whole masterclass.

It is the Content Strategy board from the video. After your $1 checkout you open it from your Poppy welcome email and duplicate it into your own workspace, prompts included.

No. My process starts with an audit and your goals, so it works whether you're starting fresh, rebranding an account that drifted, or sharpening one that already works.

No. The video is useful on its own. But Poppy is where I keep my brand voice, my audience avatar, my creator research and my frameworks in one place, so every script I ask for already knows all of it. My template gives you that same setup on day one.

The trial is Poppy's Basic plan: 2,000 credits a month, every research and writing feature. Bigger plans with more credits and team seats are available inside your account whenever you need them.

Both. In the video I link my Instagram and my YouTube to the brand voice tool, paste Instagram creators onto my board to study them, and script Instagram posts with it. YouTube research works the same way.

I Rebranded My Instagram in 7 Days. Here Is the Exact System, So You Can Do Yours